Work Better at Home
with Logitech
Logitech needed a visual language to populate their Home-Ergonomics Website in a fun, fresh, and off-beat way. As a response we created a small library of Animated loops, static images and props to go alongside their tips on how to do better when we work.
Static Images
Looping Animations
(shown as Bumpers)
Prop Design
In-Website
Website designed by Logitech.
The Creative Process
Character's Concept
"Your body is at its best
when you don’t feel it at all."
when you don’t feel it at all."
Making part of our characters’ bodies invisible felt like the perfect way to communicate ergonomics in a very subconscious level. The inspiration for the characters came directly from Logitech’s logotype itself making them fully ownable.
This video shows the origin of the characters. Animation done as an internal creative exercise at Clim Studio.
Character Development
An extensive R+D focused on the readability of our characters.
By exploring widely a spectrum of not just Morphology but also Styling we were able to land at the sweet spot where we have a strong level of graphic expression with very clear human detail.
By exploring widely a spectrum of not just Morphology but also Styling we were able to land at the sweet spot where we have a strong level of graphic expression with very clear human detail.
The Evolution of Tim.
3D Modelling & Rig.
Initial Color Exploration
Internal Walking Cycles
How did we get
this job?
Watch HERE the Pitch!
Credits
Director: Clim.
Produced by: Clim Studio + Messieurs.ch.
Client: Logitech.
Client: Logitech.
Executive Producers: Clim & Claudia.
Producer: Messieurs.ch.
Producer: Messieurs.ch.
Creative Direction & Concepts: Clim.
Prop & Set Design: Clim & Edgar Ferrer.
CG & Animation Lead: Edgar Ferrer.
Character Modelling & Rigging: Sebastian Pfeifer.
Character Animation: Laura Sirvent.
Compositing: Edgar Ferrer.
Color Treatment: Clim.
Director’s Cut Edit: Clim.
Music & Sound Design: QB Sound.
Prop & Set Design: Clim & Edgar Ferrer.
CG & Animation Lead: Edgar Ferrer.
Character Modelling & Rigging: Sebastian Pfeifer.
Character Animation: Laura Sirvent.
Compositing: Edgar Ferrer.
Color Treatment: Clim.
Director’s Cut Edit: Clim.
Music & Sound Design: QB Sound.
3D Software: Cinema4D
Render Engine: Octane
R+D:
2D & 3D Character Development: Clim, Min Ryu & Edgar Ferrer.
Character Posing 2D illustrations: Felo Lira.
2D & 3D Character Development: Clim, Min Ryu & Edgar Ferrer.
Character Posing 2D illustrations: Felo Lira.
Pitch:
Creative & Art Director: Clim.
Creative & Art Director: Clim.
Character Design: Clim & Edgar Ferrer.
Character Posing: Laura Sirvent.
CG Artists: Edgar Ferrer & João Lucas.
Character Posing: Laura Sirvent.
CG Artists: Edgar Ferrer & João Lucas.
Client:
Executive Creative Director: Chris Perrins
Executive Creative Director: Chris Perrins
Senior Business Manager / Digital Wellness: Camille Mercier.
Senior Content Producer: Martin Ihle.
Creative Strategists: Michael Kirwan & Pierre Sponchiado.
Creative Strategists: Michael Kirwan & Pierre Sponchiado.
Thanks For Watching!
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